Eco-fashion

The stylist Lenny Niemeyer is about to be the country´s leader in regards to the use of plastic packagings made of 100% recyclable PVC, that will accommodate the elegant pieces of her beach clothing. The material is developed by Femapri Packaging Industry, with atoxic inks – without lead, crome nor zinc- and clean technology that reuses water and does not generate residues nor pollutants.The designer label from Rio de Janeiro is going to present the novelty to the american, oriental, european and african markets. Until the end of the year, the environmentally sound packagings will continue to arrive in all 17 stores throughout Brazil.